iGroom True Color Brightening Shampoo brightens and adds luster to dull coats, while also neutralizing unwanted color tones and enhancing brilliance and depth in all coat colors. With a unique Keratin Complex, this shampoo provides excellent conditioning and moisturization for your pet’s coat. Experience a soft and shiny coat with naturally-inspired ingredients that soothe and protect.<\/p>\n
Ingredient List: Purified Water, Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine,\u00a0\u00a0(Sodium Laureth Sulfate, Cocamidopropyl Hydroxysultaine,, Cocamide MIPA, hydroxypropyl bis-hydroxyethyldimonium chloride, Panthenol, Sunflower extract, Chestnut extract, Phenoxyethanol, Ethyhexylglycerin, Perfume, Sodium Chloride, DC Violet red, blue.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" iGroom True Color Brightening Shampoo brightens and adds luster to dull coats, while also neutralizing unwanted color tones and enhancing brilliance and depth in all coat colors. With a unique Keratin Complex, this shampoo provides excellent conditioning and moisturization for your pet’s coat. Experience a soft and shiny coat with naturally-inspired ingredients that soothe and […]<\/p>\n","protected":false},"featured_media":1225,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[838],"product_tag":[571,438,439,540,572,285,286],"class_list":["post-2138","product","type-product","status-publish","has-post-thumbnail","product_cat-igroom","product_tag-571","product_tag-bright-white","product_tag-brightener","product_tag-igroom","product_tag-white-coat","product_tag-whitener","product_tag-whitening","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/product\/2138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/comments?post=2138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/media\/1225"}],"wp:attachment":[{"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/media?parent=2138"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/product_brand?post=2138"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/product_cat?post=2138"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.internalstaging.com\/web\/petcaregroomingsupplies\/wp-json\/wp\/v2\/product_tag?post=2138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}